How important is Amazon Launchpad for a new product or service? What does it do and why should Amazon Consultancy Services care about it?
Launching a new product on Amazon takes several steps. First, you create a listing for it. Then, if the item sells well enough, you can submit it for inclusion in the Amazon Launchpad program. The final step is adding a link to the product page from your listing. This way, customers who search for your offer on Amazon can easily navigate directly to your listing.
Launching a new product on the Amazon Launchpad site has proven highly effective for some businesses. In addition to providing exposure to tens of thousands of potential buyers, Amazon’s program also allows sellers to collect feedback about their product and improve it before going live.
1) Amazon launchpad is a website where you can host a product listing page on their servers. You need to pay $29 per month if you want full access to the feature. If you only have a few products, you could opt to use the basic version of the hosting service which costs just $14.99 per month.
2) Amazon launchpad helps to build trust and credibility for you brand. When customers go to search for a particular product, they will find your listing on top of the search results. Customers can then click on your listing and view detailed information about your product. As well as promoting your listing further (which increases sales), the tool gives you analytics on how many people clicked through to your landing page and how often they bought once there.
3) Launching a listing on launchpad takes less than 5 minutes. Once you’re signed-up, you simply add your product details and publish your listing. A seller account manager will contact you to review your listing and approve it before publishing. There is no additional charge for approval, but if your listing isn’t approved within 30 days it will expire automatically.
4) To save time, you should upload images to start selling straight away. Images are uploaded directly to launchpad, with no uploading via Amazon. Your product image should show a clear shot of your packaging, including any labels and barcode. Make sure to include your branding. Don’t forget to take advantage of the space given to you on the ‘thumbnail’ image, this is an important first impression of your product.
5) You can promote your listing using several different tools and services provided by launchpad. These include social media platforms such as Facebook and Twitter, as well as Google Adwords and Bing Ads. Each platform provides its own unique set of options.
6) Launchpad includes a reporting system to track whether specific listings perform best using various keywords, locations or price points. You can also run reports on your total earnings and traffic generated by each listing.
7) You may receive a commission from sales you generate through launchpad. You can choose to sell on Amazon and other ecommerce sites such as eBay, Etsy, Walmart etc. You decide the percentage you wish to receive, based on the volume of sales you generate.
8) Launchpad makes selling online simple. It streamlines the entire process – from finding a profitable niche to building a successful listing. And with Amazon’s massive reach, you can make real money from your very first sale.
9) You can upload your product directly to launchpad. But if you prefer to list on Amazon, you can still do that at no extra cost.
10) You can create up to 10 listings on launchpad at no extra cost. Of course, you can always remove them later if you don?t think they? re doing much for your business.
11) All the data generated by your listing is stored safely and securely on Amazon?servers. So even if anything happens to your computer, all your customer information remains safe.
12) If you use Amazon FBA (Fulfilled By Amazon), your product will be shipped direct to your customers after being processed and packed by Amazon. So your shipping fees will be taken care of.
13) Many sellers believe they get a better deal from Amazon FBA, however, this is not always true. In fact, some sellers report that they get paid less per item sold than non-fba sellers. This is due to Amazon?s cut on the final price of each product. However, sellers who sell through the FBA program generally enjoy lower rates of mark-ups compared to those who do not.
14) If you already have a store on Amazon, you can link your listing to your existing store. Customers can then buy products from either site, and Amazon will collect the proceeds from both sales. So you
can maximize your profit while offering a convenient shopping experience.
Tech2Globe certainly is your go-to agency. As a Amazon consulting Agency, we have a team of skilled personnel with exceptional talent and years of expertise in the industry to help you